TOOLS ESSENTIAL FOR DIGITAL MARKETERS to consistently update their toolkits and keep up with the latest and greatest tools available. New solutions are always popping up, and you want to make sure you’re using the best ones for your business.
Conversion rate optimization (CRO) is the process of optimizing your campaign or digital strategy in order to improve your conversion rate. Here are a few of our top recommended CRO tools to check out in 2019.
Top 3 Best Conversion Rate Optimization Tool In the World
HumCommerce is one of the best ecommerce analytics tools which helps you to find the most important & special business insights you need to grow your website or ecommerce business.
It also grabs the 1st place in our “List of Top 3 Best Conversion Rate Optimization tool in the World”.
With HumCommerce you can generate heatmaps, record visitor sessions and analyze their behavior towards the market. You can also compare performances using A/B testing experiments. Keep and improve the winner.
HumCommerce is running a lifetime deal where they’re giving away their pro plan ($49/month) for a one-time fee of $49.
It’s probably the best e-commerce analytics tool out there.
Some of the great features of Humcommerce which makes them unique from other tools available in the market.
- Generate Heatmaps
- Record Visitor Sessions
- A/B Testing
- Form Analytics
- See Search Engine Keywords
- Analyze User Flow
- Funnel Reports
- Custom Reports
- Conversion Attribution
- Visitor Log
- Real Time Map
- Sales Performance by Traffic
- Product Performance
- Category Performance
- Sales Performance by Location
- Days to Conversion
- Automated Insights
- Crawling Errors
- Site Search Insights
Hotjar is a great tool to use to see how your website visitors are interacting with your website. It creates heatmaps so you can see where visitors are scrolling and clicking. Also, it comes with “user polls” that allows you to ask website visitors open-ended questions, like “What’s most important to them” or “What stopped you from a purchase”. Also, they have a very competitive pricing structure, so it’s the most versatile and valuable CRO on the market right now.
Optimizely is an incredibly powerful platform for A/B testing that recently moved its users to a newer platform called OptimizelyX. It allows you to test different variations of your campaigns to determine which converts the most (a must in conversion rate optimization). Although its prices have recently gone up substantially (making Optimizely geared more towards enterprise clients), if you have the means (or can work with an agency that has the means) to utilize this tool, we highly recommend it due to its outstanding features and UI that are miles ahead of the competition.
CONCLUSION: WHICH CRO TOOLS IS PERFECT FOR YOU?
Regarding CRO tools described above, it should be noted that each of the tools is different from the other. The decision to use a specific software will depend on how much data you are comfortable analyzing. And how much you are willing to pay for it. As these are powerful CRO tools that can help crunch a lot of visitor numbers, just remember to pay only for what you intend to use.